Pop of Color, Flood of Light

 Dying over this perfect spring weather. Today's recipe was silky pants and a pop of color, work-appropriate enough for this afternoon's design meeting. 

Wearing primary tux blazer in aqua [which i made exclusively for the eshop, cuz i had to have it in my closet] primary silk+leather pants, phoenix concert tee, loeffler randall gold pumps and primary snakeskin clutch in Mer.

Future Classic

Our new spring/summer Tux blazer is a total future classic design here at Primary.  We made Kelly of The Glamourai, and Christina of Trop Rouge custom ones in polka dot ~ and have 3 more colors available in the shop, including our shop's exclusive Aqua color!

>>> Find 'em all here <<<

Blues

Sharing this fabulous photo of Natalie off Duty lounging around in our cobalt split tank, from THIS insane shoot! styled, art directed, and produced by the multi-talented Kelly Framel, known to most as The Glamourai ~ shot by Jeremy James, and prop styled by non-other than Mat Sanders, market editor for the newly re-released Domino magazine, and all-round fabulous birthday boy. 

Spring/Summer shoot [ behind the scenes ]

How ridiculous is this "behind the scenes" shot!??! 

The perfect face à la Jennifer Nam 

A shoot full of surprises ~ but lots of fun. Christina is as adorable as she looks! Of course, this is all old news if you follow us on INSTAGRAM... 

[new spring/summer collection here]

Just in [ Eshop ]

Perfect basics back in stock. Tux blazers / silk tops / and the fringe skirt (THE perfect dancing skirt) in limited quantities! 

Primary [ Spring Arrivals! ]

So excited to finally be moving into a spring wardrobe! Our collection is now arriving in [stores] and [online]!!

Check [HERE] to view new arrivals & see our eshop exclusives

Purple at night

Excited to be shooting with the beautiful Christina Caradona [of Trop Rouge] tomorrow, we're finally updating the shop with the bulk 

of the spring/summer collection!! 

Thank you all, for the amazing response to this season, b/c of it we did a bunch of items totally exclusive to our shop ~ such as this purple clutch Christina grabbed for a New York night... Stay tuned!!