Nick Cave [Ever- After]

While strolling for inspiration in the gallery district yesterday, was beyond excited to find an entire gallery, 3 rooms plus a totally insane video, devoted to Nick Cave. I fell in love with his soundsuits in the pages of Vogue and again at last years Miami Art Basel (see HERE). 

Something about his work just makes me insanely happy. For hours after even.

Go See it!

Jack Shainman Gallery

513 West 20th Street

New York, NY 10011

>>> Click to see more of his work below <<<

Primary ♥ [Gekko print Blouse]

Lunch n our favorite primary peacou blouse.  The lovely Christina from Trop Rouge of course.  Been working on our eshop! expect the Fall collection up in the next week!

Rockstars

Did anyone else NOT realize Testino was recreating this image from Mick & Bianca Jaggers wedding?? Amazing.  

S/S 2012 [moment]

A beautiful in-between-breaks shot I took with my iphone during our S/S12 campaign shoot with Greg Swales.. 
[ that clutch is available HERE! ] 

primary ♥ [Gazia]

Kelly Framel in Primary blouse and skirt in todays Grazia.it

>>> Click below for more images! <<<

Spring 2012 [Campaign]

A peek at our SS12 campaign we just shot with Greg Swales ~ I am beyond excited with this collection. Tomorrow is our last day showing this at booth #4542 at Coterie! more information HERE. 

Street Style [NYFW]

[ Christina Caradona in Primary Leopard Tank ]

Coterie

We're setting up shop, this Sunday, Monday and Tuesday at the Javits center for Coterie. If your press/buyers in New York for the show, come say hello! We'll be on Level 3, booth #4542, we're so excited to show off the new collection!

[ Image by Greg Swales, Anna Feller in Primary S/S 12 ]

Primary ♥ [ Peacou Dress ]

Primary Peacou dress getting some major spotlight. Worn beautifully by the glamourai, with her own Kelly Framel jewels.

Street Style [NYFW]

Kelly Framel of the glamourai, in-between-shows in our Primary cut-out leopard blouse! 

and more NYFW leopard spotting by the the sartorialist ...

Fashions Night Out [2011]

Oh FNO. How you've grown so much from your first year [posted here], to your second [here]. You've grown by the mobs, but are still fun. Here I am with photographer/superstar Greg Swales, currently in town to shoot our ss12 lookbook (!) 

Nostalgia

In this hectic New York Fashion week that kicked off with FNO, shooting the eshop images, our new ss12 lookbook (tuesday!), and goes straight into Coterie, and buyer/press appointments I am truly more excited and passionate of the future of primary than ever. 

Have to admit this really has been the busiest time of my life, starting a new company where you really have to be all titles, all the time, Designer!Stylist!Pattern-maker!Marketer!Blogger!Sales team!PR!Tradeshow Rep!Accountant!Collection Agency! I've learned skills I never thought possible.

I believe we must always move in a forward motion, continually grow and evolve but seeing this photo today, a moment i captured at my first lookbook shoot, [w Melissa Gidney and Lauren Innes] when I packed the collection and took it to my hometown of Vancouver it made me look back. Just for a moment, of how calm and beautiful this day was. Followed by the realization of how far we've come.  

Thank you all for your support. 

XXCleo

Irreverent

Peeks from Carine Roitfelds book ~ 250 tear sheets /covers / personal photos ~ cant wait to get mine! Pre-order here

Clutch [press]

>>>>>>>> Oh HI Primary Python clutch in Red! <<<<<<<<<<<

Thanks ELLE Japan for the Fashion Pick ~ only 2 left in our shop HERE