Spotted [ Primary V Dress ]

Spotted Cat Greenleaf in Primary V Dress interviewing Alan Alda on Talk Stoop.  Did anyone here in New York catch this on Taxi TV? So cool that she paired it with her orange chucks! 

Beauty | Dolce Vita

Some behind-the-scenes beauty of our Dolce Vita or so we called it, in our sixties, black and white graphic print moments of Primary Spring / Summer '13.  Campaign going online shortly.. 

[ Serving as inspiration:  the New York Public Library // hair + makeup tears // models: Victoria Anderson and Alexandra Pungitore for Wilhelmina ] 

Strict Lines | Primary SS13

[ Strict Lines & Stark Times Editorial featuring // Primary SS13 Collection // Photography: Michael David Adams // Model: Gema Barbosa from Direct Models // Hair and Makeup: Viktorija Bowers ] 

Beauty | Spring Awakening

For the three looks in our Spring Awakening campaign for Primary's spring/summer 2013 collection, we knew we wanted to play with hats. This lends itself to a major lip, and we wanted to balance that, with a naked eye.  Here's how makeup artist Zulieka Acosta created this look:

Skin

  For that dewy fresh look I started w a spritz of Claudalie's beauty elixir, and prepped the face with MAC's strobe cream. I then used MAC studio moisture concealers and face and body foundation by MAC, I finished with well dressed blush by MAC on the apples of the cheeks.

Lip

I used MAC's smolder, a black eyeliner around the lipline and filled it in with MAC nightmoth lip liner. I then used lip conditioner to soften and add a little shine.

Eyes

To create the nude eye, I used two very pale skin colored eyeshadows, bliss and linen by smashbox.  Add a frosty shadow on inner corners of the eye, and volia!  I used flirt by smashbox, but copacabana by Nars is a great highlighter as well.

Hair

Matthew Green straightened the ends with at flat iron on Victoria's natural wavy hair and created waves on Alexandra's hair using Schwarzkopf Hair Products:  [ "Grip It" mouse / "Dust It" powder / "Elastic" hair spray ]  

Primary spring / summer 2013 campaign

[Images by Greg Swales // styling: Kelly Framel // hair: Matthew Green // makeup: Zulika Acosta ] 

SS13 | behind the scenes

We had beautiful girls, an amazing team and perfect lighting ~ so I guess the fact that I captured these on my Canon G9 on auto setting, wasn't all luck.  

Kelly and I, kept playing around with the ideas of friends dressing alike, which is 'big' right now, but for me, brought back a time when my best friends were everything in this world. We shared closets and secrets and skipped school and yes, were all-round crazy bad girls. Everyone must explore their dark side in their youth, and while we touched on this theme for spring, you'll see the full scope of the idea in my FW13 collection for primary.

"Tell me, what is it you plan to do

With your one wild and precious life?" 

Mary Oliver ~ "the summer day"

[behind-the-scenes of Primary spring/summer 2013 collection // photos: Cleo Schroeder // styling: Kelly Framel // models: Victoria Anderson and Alexandra Pungitore for Wilhelmina // makeup: Zulieka Acosta // hair: Matthew Green]