A note on transitional fall layering, perfect for the west coast or Hong Kong right now... I love how cozy this looks with the chambray shirt worn open and paired with a simple tee. Again, the gorgeous Julie rocking our Primary leather square skirt (!).... One of our fall essentials...
[ IMAGES // Sincerely Jules ]
Posted by Cleo Schroeder at 11/17/2013
the motorcycle jacket, primary's 'moto' from FW12 was the first inspiration for this Fall seasons' collection. First image taken by Greg Swales, during our film, in search of.
the rest of the instagrams are the journey from mood to accessories, those crochet toques [ coming soon ] to my backstage shots during our campaign/lookbook for FW13. Have you seen it? Check new arrivals here.
Posted by Cleo Schroeder at 10/24/2013
Posted by Cleo Schroeder at 10/08/2013
We spotted Nike Free's everywhere during New York Fashion Week. I personally love the trend, it's fresh and conducive for longs days spent hitting the pavement in New York. So far I've kept my actual Nike Free's for the gym, and gotten 2 pairs of slip-on sneakers. A python-print pair (obviously) and a pair of classic checkered Vans (a la Caroline de Maigret ). The sneaker look, but not a full-out running shoe, like how we shot our Fall/Winter 2013 lookbook... but now am tempted to get a running shoe w a pop of color..
What's your take? Have you taken gym shoes to the streets?
[ IMAGES: Franco Polar for PRIMARY ]
Posted by Cleo Schroeder at 9/24/2013